網站站內seo優(yōu)化的幾個技巧
We talk about SEO optimization often talked about, content is king, external links for the emperor, in the station optimization when it comes to SEO, a lot of people come very naturally think of original content update, so in addition to the renewal of the original article, site optimization and some what need to pay attention to and perfect? Marketing type website construction Xiaobian want to talk about in the station optimization some matters need attention today.
1、外部引用的方式調用javascript和css
External reference method call JavaScript and CSS
蜘蛛爬行頁面,太多的js和css代碼是蜘蛛不喜歡的,在真正網站內容html文章中加入太多其它代**嚴重影響蜘蛛爬行速率,影響搜索引擎收錄該頁面。所以采用外部引用的方式調用js和css是非常不錯的解決方式。建議如果不是必須采用花哨的網站樣式,竟可能讓網站簡潔大方,這樣對于用戶和搜索引擎來說都是比較好的。
Spiders crawl page, too much JS and CSS code are spiders don't like, adding too many other generation * * seriously affect the spider crawling rate in the real web content in the HTML article, affect the search engine included the page. So using external reference method call JS and CSS is a very good way. If not must use fancy website style, he may let site is concise and easy, this is quite good for users and search engines.
2、清晰的導航是網站被良好收錄的關鍵
Clear navigation is the key site was good collection of
蜘蛛爬行網站首先是爬到網站的首頁,然后會通過網站建設導航瀏覽整個網站,一個清晰的合理的網站導航結構可以非常有效的引導蜘蛛爬行到網站每個角落。網站導航要竟可能采用扁平樹狀結構,讓每個文章頁面到網站首頁的點擊距離竟可能短。如果不是太大的網站,比如企業(yè)站,個人博客,盡可能將將新文章直接放在首頁,這樣可以有效的提升新文章收錄的幾率。網站導航采用html鏈接制作,切記不要使用圖片鏈接,flash導航等蜘蛛無法爬行的鏈接方式,雖然好看,但是會導致網站成為蜘蛛陷阱。
The spider crawling website first climb to the site's home page, and then browse the site through the construction site navigation, a clear and reasonable website navigation structure can be very effective to guide the spider crawling to the site every corner. Web site navigation to actually may be using a flat tree structure, let each page to a web page click distance should be short. If it's not too big website, such as enterprise station, personal blog, as far as possible the new article placed directly on the home page, this can effectively enhance the probability of new included. Site navigation using HTML links, remember not to use the picture link, flash navigation and spiders can't crawl links, although the good-looking, but cause the site to become spider trap.
3、url要設計得更加合理
URL to design more reasonable
太長的動態(tài)url比如qq空間的url是非常不利于蜘蛛抓取頁面的。讓url簡潔明了也是seo需要注意的地方,在url中添加關鍵詞可以有效地提高關鍵詞排名,如果是中文關鍵詞,你的url中無法添加漢字,添加相應的拼音是無法提高關鍵詞排名,不過從用戶體驗角度看,這種做法還是值得提倡的。
Dynamic URL is too long for QQ space URL is very not good for spiders crawl page. Let URL concise SEO also need to pay attention to place, add keywords in the URL can effectively improve the keywords ranking, if the Chinese words, Chinese characters can not add your URL, and add the corresponding pinyin is not to improve the keywords ranking, but from the user experience point of view, this kind of practice is worth to advocate.
4、圖片alt屬性
The alt attribute of an image.
雖然蜘蛛無法識別圖片,但是蜘蛛是可以抓取圖片alt屬性的,確保網站所有圖片的alt屬性都和網站主題竟可能相關。竟可能做到所有圖片的alt屬性符合w3c標準。
5、避免網站過多的重復內容
Avoid duplicate content site too much
同樣的文章不要出現在多個不同url,太多的重復內容是搜索引擎不喜愛的。輕者剔除重復內容,重者導致網站被降權。
The same articles do not appear in a number of different URL, duplicate content too many search engines don't like. The light eliminating duplicate content, even lead to site is down right.
6、做好首選域
Do the preferred domain
首選域的意思很簡單,比如你在百度中site:你的域名,結果收錄中有的頁面是帶www的,而又的頁面是不帶www的,這個就是首選域沒有確定好,會導致網站權重沒有集中。方式很簡單,網站代碼中需要出現域名的地方都采用絕對地址,意思就是將你的域名寫完整,比如全部采用帶www的方式。讓蜘蛛爬行你的網站的時候知道你的網站的域名都是這樣的格式。
The first domain is very simple, such as your site in Baidu: your domain name, the page is included in some with WWW, and the page is not with the WWW, this is the first domain is not determined, will cause the website weight not concentrate. Method is very simple, need a domain name website code in place using the absolute address, meaning that your name is complete, such as using www method. Time to let the spider crawling to your site to know your site domain name is such a format.
7、合理的布置站內錨文本
Reasonable layout in the station anchor text
站內錨文本是網站關鍵詞排名的重中之重,文章中第一次出現目標關鍵詞的時候做一個錨文本指向首頁,可以有效的提升網站首頁的權重,也可以提升網站首頁該目標關鍵詞的排名。同樣做好文章和文章之間的定向錨文本可以有效的提升網站內頁的權重和關鍵詞排名。合理的版塊和版塊文章和文章之間的相關錨文本是網站內部權重合理分配,有效提升的重要途徑。
In the station anchor text is the priority among priorities site keywords ranking, the first appearance of target words when do a anchor text point to the home page, the weight can effectively improve the web page, but also can improve the website home page the target keywords ranking. Also make directional anchor text between the articles and articles can effectively improve the site the weight of the inside pages and keywords ranking. Correlation between anchor text reasonable section and section of articles and articles is a reasonable distribution of internal web site weight, an effective way of promotion.
8、恰當的將關鍵詞寫入tilte,關鍵詞,描述,文章內容之中
The right keywords will write Tilte, keywords, description, the article content.
網站關鍵詞的密度竟可能在百分之二到百分之八之間,在網站tilte,關鍵詞,描述,以及文章內容中合理的出現關鍵詞可以有效的提升該關鍵詞排名。
Website keyword density was possible in two percent to eight percent between, on the web site Tilte, key words, description, and the contents of the article appears reasonable keywords can effectively improve the keywords ranking.
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