認(rèn)識(shí)搜索營(yíng)銷趨勢(shì),找到網(wǎng)站優(yōu)化方向

搜索引擎的出現(xiàn)有效的提升了用戶上網(wǎng)的效率，同時(shí)也改變了人們上網(wǎng)的習(xí)慣，無(wú)論是傳統(tǒng)的PC互聯(lián)網(wǎng)還是移動(dòng)互聯(lián)網(wǎng)，搜索引擎都會(huì)成為消費(fèi)者上網(wǎng)的重要入口，換句話說(shuō)，如果我們做SEO網(wǎng)站優(yōu)化的工作者就要通過(guò)優(yōu)化自己的網(wǎng)站，讓網(wǎng)站建設(shè)能夠占據(jù)到這個(gè)互聯(lián)網(wǎng)入口，成為用戶瀏覽的目標(biāo)，其實(shí)這種工作就是一種網(wǎng)絡(luò)搜索營(yíng)銷。
The emergence of search engines can effectively enhance the efficiency of Internet users, but also to change people's Internet habits, whether it is traditional PC Internet or mobile Internet, search engine will become an important consumer Internet entrance, in other words, if we do SEO site optimization workers will be through the optimize your site, let website construction to occupy the Internet entrance, a user goal, actually this kind of job is a kind of network search marketing.

但是這種搜索引擎SEO優(yōu)化的概念自從出現(xiàn)之后，就引起了很多所謂業(yè)內(nèi)專家廣泛的興趣，通過(guò)研究搜索引擎的喜好來(lái)優(yōu)化網(wǎng)站，提升網(wǎng)站排名，成為網(wǎng)絡(luò)上另一個(gè)精彩的風(fēng)景，但是在這種美麗的風(fēng)景下，卻因?yàn)橛兄鞣N各樣的黑帽優(yōu)化以及捷徑優(yōu)化，已經(jīng)讓SEO優(yōu)化工作者越來(lái)越覺得難以優(yōu)化，工作越來(lái)越難做，而造成這種現(xiàn)象的重要原因就是優(yōu)化工作者一直沒有掌握到搜索引擎營(yíng)銷的未來(lái)發(fā)展趨勢(shì)。
But the concept of search engine optimization of SEO since its occurrence, caused a lot of so-called experts widespread interest, to optimize the site through search engine like, improve website ranking, become network is another wonderful scenery, but in the beauty of the scenery, but because it has a black hat optimization and shortcut optimization of all kinds, have SEO optimization workers feel more and more difficult to optimize, work has become more and more difficult, an important reason lead to this phenomenon is the optimization of the workers had not to grasp the future development trend of search engine marketing.

開放式搜索應(yīng)用要求優(yōu)化者更注重用戶體驗(yàn)
Open search application optimization researchers pay more attention to the user experience

營(yíng)銷型網(wǎng)站建設(shè)用戶體驗(yàn)一直是搜索引擎非常注重的一個(gè)環(huán)節(jié)，在歷次的搜索引擎優(yōu)化指南中都是非常強(qiáng)調(diào)的一個(gè)部分，但是優(yōu)化工作人員往往卻對(duì)此總是有很多僥幸的心理，因?yàn)榫W(wǎng)站要想搞好網(wǎng)站的用戶體驗(yàn)，需要做很多工作，而且短時(shí)間里面也不會(huì)見到成效，如果是一些SEO優(yōu)化公司來(lái)做優(yōu)化，如果一直沒有效果，那可能就會(huì)失去訂單，所以總會(huì)對(duì)用戶體驗(yàn)的工作做一些簡(jiǎn)單的表面的工作，而更多的是從外鏈著手。
User experience website marketing has always been a part of the search engine is very attention, in the search engine optimization is a very stressed the guidelines in the previous, but optimization work personnel often have always had a lot of chances, because the site to improve the user experience of the website, need to do a lot of work, but also the short time it will not see results, if some SEO optimization company to do optimization, if there has been no effect, it may lose the order, so there will always be some simple surface work on the user experience, and more is to proceed from the chain.

可是在開放式的搜索引擎應(yīng)用下，越來(lái)越多的搜索引擎開始將用戶的搜索體驗(yàn)當(dāng)成搜索排名的重要依據(jù)，百度有大拇指，360也有自己的拇指和中指計(jì)劃，用戶在使用搜索引擎后會(huì)有自己的意見，這些意見往往成為搜索引擎判定網(wǎng)站用戶體驗(yàn)的一個(gè)重要依據(jù)，從這點(diǎn)上來(lái)說(shuō)，如果僅僅欺騙搜索引擎的優(yōu)化，顯然已經(jīng)不能夠符合未來(lái)開放式搜索引擎應(yīng)用模式，所以廣大的SEO優(yōu)化工作者們，趕緊回歸到正常的優(yōu)化軌道上，否則你的網(wǎng)站就會(huì)因此而遭遇滑鐵盧。
But in the open search engine applications, more and more search engines will start the user search experience as an important basis for the search rankings, Baidu has thumb, 360 have their thumb and middle finger, the user will have their own opinions in the use of search engines, these observations tend to be search engine determine a an important basis for the site of the user experience, from this point of view, if only to deceive the search engine optimization, apparently can not meet future open search model engine, so SEO optimization workers vast, quickly return to the normal track of optimization, or your website will be encountered waterloo.

個(gè)性化搜索應(yīng)用要求優(yōu)化具備品牌意識(shí)
Personalized search applications require optimization have brand awareness

從國(guó)外的搜索引擎發(fā)展模式來(lái)看，越來(lái)越崇尚用戶的個(gè)性化的搜索，搜索引擎能夠根據(jù)不同用戶的使用網(wǎng)絡(luò)的習(xí)慣，進(jìn)行針對(duì)性的結(jié)果的提供，也就是說(shuō)不同的人搜索同一個(gè)關(guān)鍵詞往往會(huì)得到不同的結(jié)果，這種智能化的搜索已經(jīng)在谷歌和facebook上得到了一定的體現(xiàn)，雖然成熟度還沒有那么高，但是這足以說(shuō)明了搜索引擎的發(fā)展方向。
From the search engine development mode, more and more advocate personalized search, search engine according to different users of the Internet habits, to provide targeted results, that is to say different people search the same key words tend to get different results, the intelligent search has been some reflected in Google and Facebook, although the maturity is not so high, but it is enough to show the direction of search engine.

那么在這種方向下，如何讓網(wǎng)站能夠進(jìn)入到更多用戶的搜索結(jié)果中，只有通過(guò)建立品牌才能夠?qū)崿F(xiàn)，因?yàn)檫@種個(gè)性化的搜索結(jié)果肯定會(huì)和品牌因素以及個(gè)人消費(fèi)習(xí)慣有關(guān)，而品牌就相當(dāng)于互聯(lián)網(wǎng)的信譽(yù)證書，在這層作用的包裝下，用戶搜索到品牌網(wǎng)站的關(guān)鍵詞時(shí)，自然會(huì)得到體現(xiàn)，因此這就要求SEO優(yōu)化工作者應(yīng)該注重品牌的打造，而不是簡(jiǎn)單的提升排名，而是從建立品牌的長(zhǎng)遠(yuǎn)決策上進(jìn)行搜索引擎優(yōu)化。
So in this direction, how to make a web access to more users search results, only through the establishment of the brand can be achieved, because this kind of personalized search results will certainly and brand factors and personal consumption habits, but the brand is equivalent to the Internet credit certificate, in this layer of packaging, the user search to the brand website, will naturally be reflected, so SEO optimization workers should build brand, rather than simply the rankings, but search engine optimization from a long-term decision to build brand.

可能很多站長(zhǎng)認(rèn)為，在這種智能化的搜索引擎作用下，搜索引擎的優(yōu)化工作將會(huì)被逐漸邊緣化，可是筆者認(rèn)為，正是搜索引擎智能化程度的提升，更能夠體現(xiàn)出SEO優(yōu)化的重要性，因?yàn)橹挥懈呔獾腟EO優(yōu)化工作者才能夠更好的判斷搜索引擎的意圖，從而提供全面的優(yōu)化策略，才能夠提升網(wǎng)站的用戶體驗(yàn)和品牌屬性!
Webmasters may think, in this kind of intelligent search engine function, optimization will be search engine has been gradually marginalized, but the author thinks, it is search engine intelligent degree of upgrading, more can reflect the importance of SEO optimization, SEO optimization workers because only sophisticated can better judge of search engine intentions, thus providing a thorough optimization strategy, to enhance the user experience of the website and brand attributes!