排名前10位的SEO誤區(qū)
2012-02-20
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1、針對(duì)錯(cuò)誤的關(guān)鍵字
這是一個(gè)錯(cuò)誤，許多人更糟糕的是-即使是經(jīng)驗(yàn)豐富的SEO網(wǎng)站優(yōu)化專(zhuān)家使它。人們選擇的關(guān)鍵字，在他們心中是描述自己的網(wǎng)站，但平均用戶(hù)不得搜查他們。舉例來(lái)說(shuō)，如果你有關(guān)系的網(wǎng)站，你可能會(huì)發(fā)現(xiàn)，“關(guān)系指南”，不為你工作，即使它有“關(guān)系”的關(guān)鍵字，而“約會(huì)建議”工程就像一個(gè)魅力。選擇正確的關(guān)鍵字，可以使或打破您的SEO競(jìng)選。即使你很機(jī)智，你可別以為就你自己所有偉大的關(guān)鍵字，但良好的關(guān)鍵字建議工具，例如，網(wǎng)站的關(guān)鍵字建議工具將幫助您找到好為您的網(wǎng)站制作的關(guān)鍵字。
2、忽略標(biāo)題標(biāo)簽
空離開(kāi)的標(biāo)簽是也很常見(jiàn)。這是最重要的地方有一個(gè)關(guān)鍵字之一，因?yàn)樗粌H幫助您在優(yōu)化但您<title>標(biāo)簽的文本顯示在你的頁(yè)面標(biāo)題的搜索結(jié)果。<br />
<strong>3、一個(gè)沒(méi)有HTML替代Flash網(wǎng)站</strong><br />
閃光可能是有吸引力的，而不是搜索引擎和用戶(hù)。如果你真的堅(jiān)持，你的網(wǎng)站是基于Flash的，你希望搜索引擎喜歡它，提供了一個(gè)HTML版本。下面是一些更優(yōu)化Flash網(wǎng)站的提示。搜索引擎不喜歡Flash網(wǎng)站的一個(gè)原因-蜘蛛無(wú)法讀取Flash內(nèi)容，因此不能建立索引。<br />
<strong>4、JavaScript菜單</strong><br />
導(dǎo)航使用JavaScript是不壞，只要你明白，搜索引擎不讀的JavaScript，并建立相應(yīng)的網(wǎng)頁(yè)。所以如果你有你離不開(kāi)的JavaScript菜單，你應(yīng)該考慮建立一個(gè)網(wǎng)站地圖（或者把鏈接在noscript標(biāo)記），使你的所有的鏈接將被抓取。<br />
<strong>5、缺乏一致性和維護(hù)</strong><br />
如果你想成功，你需要永久地優(yōu)化您的網(wǎng)站，保持眼睛上的競(jìng)爭(zhēng) - 在搜索引擎排名算法的變化。<br />
<strong>6、過(guò)于集中在meta標(biāo)簽</strong><br />
很多人似乎認(rèn)為SEO是讓您的meta關(guān)鍵字和描述正確！事實(shí)上，meta標(biāo)簽（如果不是已經(jīng)）過(guò)去的事情了。您可以創(chuàng)建您的meta關(guān)鍵字和描述，但不要因?yàn)檫@個(gè)除了排名。<br />
<strong>7、使用的標(biāo)題只有圖片</strong><br />
很多人都認(rèn)為圖像看起來(lái)比標(biāo)題和菜單文本。是的，圖像可以使你的網(wǎng)站看起來(lái)更加鮮明，但在SEO的圖像，標(biāo)題和菜單是一個(gè)很大的錯(cuò)誤，因?yàn)镠2，H2等標(biāo)簽和菜單聯(lián)系是重要的SEO項(xiàng)目。如果你是擔(dān)心你的H1 H2等標(biāo)簽慘不忍睹，嘗試修改一個(gè)樣式或考慮這種做法：http://www.stopdesign.com/articles/replace_text。<br />
<strong>8、忽略網(wǎng)址</strong><br />
許多人低估了一個(gè)很好的網(wǎng)址是多么重要。動(dòng)態(tài)頁(yè)面名稱(chēng)仍然十分頻繁，并沒(méi)有在URL中的關(guān)鍵字是更是一個(gè)比一個(gè)例外的規(guī)則。是的，它有可能排名高，甚至沒(méi)有在URL中的關(guān)鍵字，但都是平等的，如果你有在URL中的關(guān)鍵字（域本身，或文件名，這是URL的一部分），這使你對(duì)你的額外的好處競(jìng)爭(zhēng)對(duì)手。URL中的關(guān)鍵字是MSN和雅虎更重要的，但其相對(duì)權(quán)重，甚至與谷歌高，所以沒(méi)有借口keywordless網(wǎng)址。<br />
<strong>9、反向?yàn)E發(fā)</strong><br />
這是一個(gè)常見(jiàn)的錯(cuò)覺(jué)，更反向總是更好，因?yàn)檫@個(gè)網(wǎng)站的主人訴諸鏈接農(nóng)場(chǎng)，論壇/新聞組垃圾郵件等，最終可能導(dǎo)致其網(wǎng)站禁止。事實(shí)上，你所需要的是高質(zhì)量的反向鏈接。這里有一些更多的信息反向鏈接的重要性<br />
<strong>10、關(guān)鍵字在內(nèi)容缺乏</strong><br />
一旦你專(zhuān)注于你的關(guān)鍵字，修改內(nèi)容，并把所有有意義的關(guān)鍵字。它甚至更好，使他們大膽或突出顯示它們。<br />
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